{"title":"Madilou","description":"\u003cp\u003eTwo girls, one dream.\u003cbr\u003eIn 2025, \u003cem\u003eMaria’s sketches\u003c\/em\u003e met \u003cem\u003eEleni’s vision \u003c\/em\u003eand together they created Madiloū;\u003cbr\u003ea silk scarf brand born from creativity and bold expression.\u003c\/p\u003e\n\u003cp\u003eEach design is\u003cem\u003e hand-drawn\u003c\/em\u003e, then \u003cem\u003etransformed \u003c\/em\u003einto silk scarves crafted in Greece.\u003cbr\u003eMadiloū stands for \u003cem\u003efreedom\u003c\/em\u003e, \u003cem\u003eboldness\u003c\/em\u003e and the \u003cem\u003ebeauty of the abstract\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eLook closely and you’ll spot a little “\u003cem\u003emad\u003c\/em\u003e” inside Madiloū.\u003cbr\u003eBecause every timeless creation needs a touch of beautiful madness.\u003c\/p\u003e\n\u003cp\u003eMaria \u0026amp; Eleni\u003c\/p\u003e","products":[{"product_id":"den-eho-mantili-na-klapso-silk-scarf","title":"Den Eho Mantili na Klapso - Silk Scarf","description":"\u003cul\u003e\n\u003cli\u003e60x60\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Silk\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"86\" data-end=\"331\"\u003e\u003cem\u003eDen Eho Mantili Na Klapso\u003c\/em\u003e takes its name from a very well-known Greek phrase; a humorous way to comment on one’s financial struggles. It literally means, “I’m so poor that I don’t even have a mantili (scarf or handkerchief) to cry on.”\u003c\/p\u003e\n\u003cp data-start=\"333\" data-end=\"574\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIt’s said with a wink, not despair; a playful nod to life’s hardships and the Greek way of laughing through them. The scarf turns this cheeky phrase into silk; a reminder that humor, resilience, and perspective can always be worn with style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Nuru Concept Store","offers":[{"title":"Silk","offer_id":57135579562249,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/files\/Denehomantili_1.png?v=1781597663"},{"product_id":"mantili-in-love-silk-scarf","title":"Μαντηλ in Love - Silk Scarf","description":"\u003cul\u003e\n\u003cli\u003e60x60\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Silk\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\n\u003cp data-end=\"319\" data-start=\"71\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"319\" data-start=\"71\" style=\"text-align: left;\"\u003eAfter a tattoo session with the incredible \u003cem\u003eFoxy Lady\u003c\/em\u003e, inspiration struck. The couple had always admired her unique artistic touch; bold, expressive, and full of emotion; so they knew they wanted to bring a piece of that energy into one of our silk scarf designs.\u003c\/p\u003e\n\u003cp data-end=\"543\" data-start=\"321\" style=\"text-align: left;\"\u003eThey asked her to reinterpret the phrase “madly in love”; but with a playful twist: to write it as “mad-i-ly in love”; a visual pun that connects beautifully to the Greek word μαντήλι (mantili), meaning “scarf.”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nuru Concept Store","offers":[{"title":"White","offer_id":57135584411913,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true},{"title":"Pink","offer_id":57135584444681,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/files\/Madilou_x_Foxy_Lady_Pink_1.png?v=1781598019"},{"product_id":"mantilopwleion-silk-scarf","title":"Mantilopwleion - Silk Scarf","description":"\u003cul\u003e\n\u003cli\u003e60x60\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Silk\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003eMantilopwleion \u003c\/em\u003ecarries the poetry of paper once used to wrap the day’s fresh catch along the Greek seaside. Voices, laughter, and long summer gatherings live quietly within its memory. Salt air lingers in every fold, turning ordinary rituals into something worth keeping.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhat begins as a simple sheet of paper becomes silk filled with stories; a piece that holds the warmth, texture, and spirit of shared moments by the sea.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Nuru Concept Store","offers":[{"title":"Silk","offer_id":57135599943945,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/files\/Mantilopwleion_2.png?v=1781598383"},{"product_id":"the-epsilon-silk-scarf","title":"The Epsilon - Silk Scarf","description":"\u003cul\u003e\n\u003cli\u003e60x60\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Silk\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\n\u003cp data-end=\"344\" data-start=\"62\"\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"344\" data-start=\"62\" style=\"text-align: left;\"\u003e\u003cem\u003eThe Epsilon\u003c\/em\u003e began as a design we thought would be a half-heart; the creator was holding the aquarelle and letting the shapes flow, thinking it was just a playful sketch. Then, when she turned the aquarelle upwards, it revealed a perfect E; the very first letter of her wife’s name.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"557\" data-start=\"346\" style=\"text-align: left;\"\u003eIt was pure coincidence, yet felt like a small miracle; a reminder of how love and creativity can meet unexpectedly. \u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Nuru Concept Store","offers":[{"title":"Silk","offer_id":57135601189129,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/files\/The_Epsilon_3.png?v=1781598877"},{"product_id":"the-freedah-silk-scarf","title":"The Freedah - Silk Scarf","description":"\u003cul\u003e\n\u003cli\u003e60x60\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Silk\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\n\u003cp data-end=\"344\" data-start=\"62\"\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"344\" data-start=\"62\" style=\"text-align: left;\"\u003e\u003cem\u003eThe Epsilon\u003c\/em\u003e began as a design we thought would be a half-heart; the creator was holding the aquarelle and letting the shapes flow, thinking it was just a playful sketch. Then, when she turned the aquarelle upwards, it revealed a perfect E; the very first letter of her wife’s name.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"557\" data-start=\"346\" style=\"text-align: left;\"\u003eIt was pure coincidence, yet felt like a small miracle; a reminder of how love and creativity can meet unexpectedly. \u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Nuru Concept Store","offers":[{"title":"Silk","offer_id":57135634415881,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/files\/The_Freedah_3.png?v=1781600127"},{"product_id":"paisley-silk-scarf","title":"Paisley - Silk Scarf","description":"\u003cul\u003e\n\u003cli\u003e60x60\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Silk\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"577\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"577\" data-start=\"0\"\u003eDrawn in May 2020, \u003cem data-end=\"30\" data-start=\"19\"\u003ePaisley K\u003c\/em\u003e emerged from a moment of quiet exploration; one simple shape sketched in a pause between thoughts. That single form slowly unfolded into a flowing pattern, growing organically across the page as if it already knew the path it wanted to take.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"577\" data-start=\"0\"\u003eWhat began as a gentle study in simplicity transformed into a design full of movement, rhythm, and character. \u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"557\" data-start=\"346\" style=\"text-align: left;\"\u003e \u003c\/p\u003e","brand":"Nuru Concept Store","offers":[{"title":"Silk","offer_id":57135636316425,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/files\/The_Paisley_K_1.png?v=1781600442"},{"product_id":"the-striped-x-silk-scarf","title":"The Striped X - Silk Scarf","description":"\u003cul\u003e\n\u003cli\u003e60x60\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% Silk\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\" data-end=\"345\" data-start=\"106\"\u003e\u003cem\u003eThe Striped X\u003c\/em\u003e was born on December 17, 2021, just before Christmas; a calm night while the creator and her wife were living in Doha, Qatar, for the year. The city was quiet, the air still, and the moment felt suspended in time.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"578\" data-start=\"347\"\u003eThe creator designed it in that gentle, reflective space; each stripe carrying a sense of calm and intimacy even though far from home.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-start=\"346\" data-end=\"557\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Nuru Concept Store","offers":[{"title":"Silk","offer_id":57135638446345,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/files\/The_Striped_X_2.png?v=1781600703"},{"product_id":"trapezomadilou-silk-scarf","title":"Trapezomadilou - Silk Scarf","description":"\u003cul\u003e\n\u003cli\u003e60x60\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Silk\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\n\u003cp data-start=\"62\" data-end=\"344\"\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003eTrapezomadiloū \u003c\/em\u003edraws inspiration from the Greek taverna tablecloth; a familiar backdrop to shared plates, seaside conversations, and endless summer evenings.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eReimagined in silk, the iconic pattern becomes both playful and refined, transforming an everyday symbol into something elevated. It’s a tribute to Mediterranean hospitality, nostalgia, and the effortless spirit of gathering together by the sea.\u003c\/p\u003e","brand":"Nuru Concept Store","offers":[{"title":"Silk","offer_id":57135641395465,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/files\/Trapezomantilou_2.png?v=1781601095"},{"product_id":"vgale-to-mantilla-apo-ta-mallia-silk-scarf","title":"Vgale to Mantilla Apo ta Mallia - Silk Scarf","description":"\u003cul\u003e\n\u003cli\u003e60x60\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e100% Silk\u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"81\" data-end=\"340\"\u003e\u003cem\u003eVgale To Mantili Apo Ta Mallia\u003c\/em\u003e is inspired by a super well-known Greek song, beloved during village festivities on the islands in summer. The song invites everyone to join in; holding each other and dancing side by side, hearts and feet moving together.\u003c\/p\u003e\n\u003cp data-start=\"342\" data-end=\"603\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIts title literally means “take off the scarf from your hair and come dance with us”; a playful, joyful call to connection and celebration. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e","brand":"Nuru Concept Store","offers":[{"title":"Silk","offer_id":57135654404361,"sku":null,"price":105.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/files\/Vgale_to_mantili_1.png?v=1781601655"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/2047\/5401\/collections\/madilou_logo.png?v=1781597810","url":"https:\/\/nuruboutique.com\/collections\/madilou.oembed","provider":"Nuru Concept Store","version":"1.0","type":"link"}